Bartender, Mixologist or Bar Chef – that is the question. What is the best description, or is there one? Reflections from Tony About-Ganim, Dale DeGroff, Kathy Casey, Francesco LaFranconi and Brittany Chardin.
A lot of midscale hotels don’t have bars and restaurants. But thousands do. You may not see the term “mixology” on their menus and you probably won’t have the privilege of paying $14.00 for a cocktail. But the bars in this segment of full service and select service hotels are active because midscale hotel guests drink too.
The iconic brand that was largely responsible for importing and creating the category of Tequila in North America in 1873. It is now and always has been a family business, dating back to 1758, when Jose Antonio de Cuervo obtained a parcel of land from King Ferdinand VI of Spain in the village of Tequila, Jalisco.