Korbel California Champagne Sponsors Safe Rides Home

GUERNEVILLE (Russian River Valley), CA, December 14, 2011 – What better way to toast the New Year than with Korbel California Champagne – and a complementary ride home. In partnership with BeMyDD, a designated driver and personal driving service, Korbel is giving consumers a chance to win a personal chauffer for the night of New Year’s Eve.

Consumers can register for the promotion on the BeMyDD website (www.bemydd.com/Korbel) beginning Wednesday, December 14, 2011 for a chance at winning one of ten personal chauffeurs. Winners will be selected on Friday, December 23rd and contacted via e-mail if chosen. For contest rules and updates, please visit the BeMyDD website. Also, become a fan of Korbel on Facebook (facebook.com/Korbel) and follow the Twitter feeds (twitter.com/Korbel1882) online.

“Responsible consumption is very important to those of us here at Korbel,” said Gary Heck, owner and president of Korbel Champagne Cellars. “We believe there is so much to celebrate, especially on New Year’s Eve, and having a safe ride home with a BeMyDD chauffer can make this celebration even more enjoyable.”

Established in 1882 in Sonoma County’s Russian River Valley, Korbel Champagne Cellars produces the United States’ most popular méthode champenoise champagne. But, the true measure of Korbel’s success during its 129 years can be seen in the impact it’s had on American consumers and its presence at various celebrations throughout the years. Owned and managed by the Heck family since 1954, Korbel currently makes eleven champagnes and a limited amount of still wine. In a separate facility, Korbel also produces one of the country’s most respected brandies.

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Celebrate Responsibly

Margie Healy
AVP, Director of Public Relations
707-824-7715
mhealy@korbel.com