St. Helena, CA June 10, 2014 – Ménage à Trois, the brand credited for creating the red blend wine craze, announced today the launch of the Ménage à Trois vodka line, in accordance with National Martini Day – June 19.
The line includes three expressions of Vodka including Ménage à Trois Straight Vodka, Ménage à Trois Triple Berry Vodka and Ménage à Trois Triple Citrus Vodka.
“Ménage à Trois is the #1 selling red wine in America*. Building upon the success of one of the Alcohol Beverage industry’s most successful brands, we believe Ménage à Trois Vodka is the next evolution in this exciting brand’s future,” commented Dave Derby, Senior Vice President of Marketing for Trinchero Family Estates.
Ménage à Trois wines were created in 1996 by two psychiatric professionals at their Folie à Deux Winery in St. Helena, CA. The Ménage à Trois brand resonated with consumers and has continued to grow; increasing significantly after the brand was added to the Trinchero Family Estates portfolio in 2004. The Ménage à Trois line of wines now includes 14 different varietals and blends. “As the Vodka category has experienced steady growth over the past decade, Ménage à Trois Vodka is well positioned on the heels of the momentum created by the Ménage à Trois wine brand which is known for it approachable wine style and consistent quality,” added Derby. “As a testament to the quality, Ménage à Trois Vodka has already received a 91 point rating – “Highly Recommended” and “Great Value” at the 2014 Ultimate Spirits Challenge.”
Like Ménage à Trois wines, which originated as a blend of three varietals, Ménage à Trois Vodkas are based on a “blend of three.” The Ménage à Trois Triple Berry Vodka is a blend of raspberry, pomegranate, and cranberry and the Ménage à Trois Triple Citrus Vodka is a blend of lemon, orange and lime. All three vodkas go through a proprietary triple filtration process, are six-times distilled and ideal to enjoy on their own or for mixing in Ménage à Trois signature cocktails such as the Dirty
Martini and the Berry Rendezvous.
About Ménage a Trois
The Ménage à Trois brand is wholly owned and operated by Trinchero Family Estates, family-owned in Napa Valley since 1948. The portfolio includes more than 40 brands such as Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à Deux, SeaGlass Wines, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines; Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio also includes Doña Paulawines from Argentina; Carmen Wines from Chile; Avissi Prosecco from Italy; Shatter Wines from France; Echo Bay from New Zealand; Sugar Island Caribbean Rum; and CRUZ and Tres Agaves Tequilas from Mexico.
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