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In The Mix Magazine

in the Mix is a national publication focusing on the on-premise national account segment of the market. ITM is sent directly to the key decision makers to get the most out of your advertising dollars. Our distribution is over 10,000, including; Corporate Buyers, Hotel GM’s, Restaurant Managers, Executive Chefs, Food and Beverage Managers, Catering Managers and more. We are averaging 14,000 unique visitors and 26,000 total visitors a month and our facebook page entertains with over 40,000 page views a month. We always welcome user comments and feedback on our articles.

VIDEO: Absolut Anthem

VIDEO: Absolut Anthem

A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka.

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Berry Spice

Berry Spice

Get out of your cocktail rut and spice it up.

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Tipple Times:
Happy St. Patrick’s Day

Tipple Times: Happy St. Patrick’s Day

Looking for something new and exciting to feature? We have just the thing; Bushmills® Irish Honey! This new, original blend was created with Bushmills Original Irish Whiskey, triple-distilled with the finest malted Irish barley and pure Irish water.

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Havanna Raspberry

Havanna Raspberry

A refreshing spring cocktail made from light rum, raspberry liqueur, lemon juice, lemon-lime soda and raspberries.

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VIDEO: Bud Light

VIDEO: Bud Light

To show some love for rescue dogs like Weego, check out http://www.facebook.com/BudLight and help them raise up to a quarter of a million dollars for Tony La Russa’s Animal Rescue Foundation.

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On-Premise Beverage Professionals Meet at Vibe Conference in Las Vegas

On-Premise Beverage Professionals Meet at Vibe Conference in Las Vegas

Now in its third year, the VIBE Conference (Very Important Beverage Executives) has been fine-tuned into an event guaranteed to deliver a program, trend-forward tastings, and networking opportunities that help achieve the most important objectives of their Chain on-premise beverage executive attendees.

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VIDEO: Patron

VIDEO: Patron

Wedding Day

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Southern Harvest

Southern Harvest

With American Harvest vodka.

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Nature’s Cups

Nature’s Cups

This story was first featured in the Summer issue in 2008 and is worth a ReMix. With spring around the corner, these cocktails by Mixologist Kristen Aroz Gridley and accomplished Garde Manger, Ron Sisler, are sure to freshen things up!

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Korbel Celebrates Fabulous Friendships With Fourth Annual Contest

Korbel Celebrates Fabulous Friendships With Fourth Annual Contest

Having been a part of life’s most memorable toasting occasions for 130 years, Korbel California Champagne is once again offering the opportunity to pay homage to those amazing girlfriends that make a difference in everyday life. Korbel encourages women to submit a special toast with their friends for a chance to win an ultimate girl’s getaway to the Korbel Winery.

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Jeff Isaacson, Managing Partner, Gerber Group

Jeff Isaacson, Managing Partner, Gerber Group

Jeff is an irrefutable leader and force in the nightlife and spirits industry.

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Blood Orange Margarita

Blood Orange Margarita

A twist on a classic.

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VIDEO: BACARDI 150th Anniversary: Freedom

VIDEO: BACARDI 150th Anniversary: Freedom

At the end of the Spanish American war, groups of troops would gather in a bar in Cuba to celebrate. This is where the Cuba Libre was born.

Play the BACARDI 150th Anniversary Challenge on Facebook for a chance at a limited-edition t-shirt. http://on.fb.me/wz1PaZ

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TIPPLE TUESDAY:
Happy Mardis Gras!

TIPPLE TUESDAY: Happy Mardis Gras!

Happy Mardi Gras! Fat Tuesday is here and many drinks come to mind to celebrate the occasion. Gin Fizz, Vieux Carre and, of course—the Hurricane, are on the list. The Hurricane is probably one of the most ill-handled mixed drink recipes in the mixology world.

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One of Our Own

One of Our Own

Some of you may know that Jeff Bartfield’s dad Danny Bartfield recently passed away at the age of 92, for those who knew him or had only met him once would have experienced his bigger than life charisma and friendly personality. He started out in life as a boxer, born in Brooklyn, NY, his parents immigrated to America at the turn of the century and moved to the lower eastside of Manhattan.

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