Sangria for a Crowd!
By: Macayla Peterson
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Macayla Peterson
Macayla Peterson is an Account Manager and Bar Chef at iMi Agency, a full service marketing agency in the hospitality industry. She has 16 years of on-premise experience that ranges front of the house management to brand development. She manages adult beverage programs with our concession clients and works with fellow mixologists at iMi creating new and exciting cocktails.
Heineken Lounge
“Heineken constantly looks for opportunities to create innovative and engaging experiences for consumers as part of our effort to further build brand equity and drive growth of the brand,” said Filip Wouters, vice president of marketing, Heineken brand equity. “The ‘Heineken Lounge’ is a luxury bar that showcases the brand in a unique environment away from the hectic pace of today’s airports. We’re excited about the opportunity to connect with millions of international travelers who can now experience the welcoming, global nature of the brand as they prepare to depart on their own adventure.”
