The Bar is Open
Heineken Lounge
“Heineken constantly looks for opportunities to create innovative and engaging experiences for consumers as part of our effort to further build brand equity and drive growth of the brand,” said Filip Wouters, vice president of marketing, Heineken brand equity. “The ‘Heineken Lounge’ is a luxury bar that showcases the brand in a unique environment away from the hectic pace of today’s airports. We’re excited about the opportunity to connect with millions of international travelers who can now experience the welcoming, global nature of the brand as they prepare to depart on their own adventure.”
