Publisher's letter by Don Billings. This fall in the Mix along with iMi Agency produced and presented our fourth B4 Summit, and our base camp was the iconic Broadmoor Hotel in Colorado...
Fresh Topics
From the Editor and Spotlight
Our cover story for this winter issue is an interview with Brittany DeLoach, Director of Beverage Operations, Hard Rock International. IMI Spotlight: Advertising Manager, Rebecca Wilkie.
Journey of Discovery: The Rise of Craft Spirits in America
Publisher's Letter by Don Billings
From the Editor and Spotlight
by Mike Raven with an IMI Account Spotlight on Evan Traub
Publisher’s Letter – Cannabis Uncorked
by Don Billings
From the Editor and Spotlight
by Mike Raven with IMI Spotlight on Account Manager, Amanda Miles
Publisher’s Letter
COCKTAIL CULTURE – What is it and how do we define it?
Editor’s Letter
IMI Spotlight: J. Gabriel Fore, CFBE, CS, Account Manager
Big News: Tales of the Cocktail is Now Under New Ownership!
Tales of the Cocktail Finds New Leaders, New Calling As Non-Profit
Another Hometown Home Run: Samuel Adams is Named “The Official...
The Partnership Marks a New Era for New England’s Independent Craft Brewer and the Rising Tide of American Craft Beer
18 Winter Cocktails for the New Year
May your New Year’s Eve be well attended and your 2018 be profitable! Cheers!
MundoVino, a Member of The Winebow Group, is Appointed Exclusive...
Domaines Bournet-Lapostolle is a pioneering producer that marries its French heritage with the expressive terroir of Chile to produce luxury wines with a rich sense of place.
Napa’s Famed Atlas Peak Mountain Prospers After the Fires
Napa is well known around the world for its exceptional wines, and the appellation that surpasses all others is Napa’s famed Atlas Peak mountain region - Napa’s hottest wine region, so to...
The 2018 Nightclub & Bar Convention and Trade Show Returns...
Early Bird registration now open for annual nightlife event March 26 – 28, 2018
Brown Booms but this Spirit is the Best Seller in America
Twenty years.
Publisher’s Letter
What happens when you have poorly trained bar and server staff? First, it leads to lost sales, profits and traffic. Let’s look at it from the big picture view.
Editor’s Letter
Here are a few highlights in this fall’s issue
Jack Daniel’s Tennessee Rye to launch in US
Brown-Forman is readying to launch a new rye expression under its Jack Daniel’s whiskey brand across the US in October.
Open Sesame: The Funky Ingredient Finding its way into Your...
That crunchy component to your everything bagel and Asian noodle salad? It has now found its way into your cocktail.
Here’s Why Alcohol Labels Don’t Show Nutritional...
In our recent attempt to rank the best and worst alcoholic beverages according to calorie content, we were struck by how difficult it was to research this topic.
Bacon and Bourbon
Like Bourbon, bacon has yet to reach the zenith of its popularity, and for good reason. Few cuts of any meat are so versatile to be eaten solo or added to any sandwich, soup, casserole...
National Piña Colada Day: A Celebration of Pineapple, Coconut...
National Piña Colada Day is July 10th and it embodies much of what defines the summer in one beautiful beverage.
Brinker International Beverage Announcement
IMI Agency is pleased to announce its selection, by Brinker International, Inc. as a strategic beverage marketing agency for the Chili’s® Grill & Bar and Maggiano’s Little Italy® restaurant...
Make this a Summer of Change for your Cocktail Menu
Summer means long, tall, refreshing, crisp, thirst-quenching, lower alcohol, sessionable beverages worth ordering a second time.
10 Fantastic Beverage Flavor Finds
The Latest Ingredients Bartenders Are Using To Make a Beverage Pop Courtesy of Flavor & The Menu | by Robin Schempp In recent years, top bartenders have become so proficient and...
6 Summer Punches to Bowl over Guests this Memorial Day
by Kelly Magyarics Large format libations with seasonal ingredients keep guests refreshed and let hosts enjoy the fun. It’s the best season at the farmer’s market, as stalls are overflowing...
VIBE Conference Presents 2017 VIBE Vista Award Winners
SAN DIEGO–VIBE Conference, the premiere on-premise beverage conference for beverage executives, recognized the top beverage programs for hotels, cruise lines, casinos and multi-unit chain...
NIGHTCLUB & BAR CONVENTION AND TRADE SHOW ANNOUNCES...
LAS VEGAS – Nightclub & Bar Convention and Trade Show gives attendees the chance to experience exclusive networking and nightlife events with a-list performances at Las Vegas’...
CORE Silent Auction
CORE is honored and excited to once again be the official charity of the VIBE Conference 2017, happening in beautiful San Diego, CA from February 28-March 1, 2017! VIBE has consistently...
Entrepreneur and Best-Selling Author Kris Jones to Deliver...
Las Vegas — Serial entrepreneur, angel investor, and best-selling author, Kris Jones, will keynote, “Six Tips to Grow Your Business, Maximize Profits and Find Your Passion,” during the 2017...
FDA to Align Menu-Labeling Compliance, Enforcement
The Food and Drug Administration said it would publish a final rule extending the compliance date for the federal government’s menu labeling regulation to May 5, 2017. The extension...
Dog Tag Brewing’s Legacy Lager to be Featured in United...
In honor of Veterans Day, United’s Airport Clubs in Washington D.C./Dulles, Denver, San Francisco, Newark and Honolulu will feature Dog Tag Brewing’s Legacy Lager through the month of...
American Drinkers Are Losing Their Sweet Tooth
By Brian Freedman, October 31, 2016 The holiday season has historically been a time for questionable cocktails and overly sweet libations of all kinds. From wine mulled with...
Ten Cocktail Trends
By Warren Bobrow, October 28, 2016 1. Bars within bars Don’t call them speakeasies. The veil of secrecy separating two different bar experiences under one roof is simply a means...
Blowing Smoke Over Road Safety
Politicians target alcohol offenders while ignoring distracted driver carnage By Rick Berman, October 4, 2016 Politicians are masters of the art of looking good independent of doing...
Young Whisky Releases to Become More Frequent
Source: the drinks business, by Steven Green | 19th September, 2016 Whiskies with reduced age statements could be set to hit the market in a big way over the next year, according to a...
What’s the Hottest New Thing in Craft Cocktails? Ice Cubes
After years of crafting ‘artisanal ice’ in shapes of spheres and spears, squares are hip. Source: wsj.com, Rachel Witkowski | Sept. 19, 2016 The world of high-end cocktails is...
Drunk Driving Is A Problem, But Mandatory Breathalyzers...
Richard Berman, August 8, 2016 How do you stop drunk driving? Activists would tell you to stop drunk drivers from turning on their cars. The mandatory installation of ignition...
Innovate
COVER: Interview with Brittany DeLoach, Director of Beverage...
A special thanks to the management and staff at the Hard Rock Cafe Louisville for their hospitality during our visit.
A View From the Summit – VISION 2020
This past fall, in the Mix magazine (ITM) had the great pleasure of hosting the fourth B4 Summit, held this year at The Broadmoor in Colorado Springs, Colorado. It was a tremendous pleasure...
How Quaker Steak & Lube Will Win Casual Dining
December 12th, 2018 In an industry full of cost-cutting and an “if it ain’t broke, don’t fix it” mentality, Quaker Steak & Lube (QSL), a casual dining chain that started in an abandoned...
HEE Conference
Celebrating 10 years of conversations, Hospitality Executive Exchange (HEE) reached for new heights with a program filled with valuable content, networking and their core focus of face-to...
Indulge
Adventures of George: Chasing the Green Fairy!
by Tony Abou-Ganim
All Kinds of Bubblies by Edward Korry, CHE CSS CWE
Too often we limit ourselves to what we know or feel comfortable with, and nothing is more applicable to that than a discussion of sparkling wines.
Show Some Spirit with Asian Spirits
Consumer awareness of Asian Whiskies is growing, but also the quality of the spirits from the region is gaining recognition – the term “Japanese Whisky” has grown over 400 percent on U.S...
Drinks & Dishes with Kathy Casey Liquid Kitchen
Who doesn’t love chocolate … and red wine?! So why not whip up a timely seasonal sip by combining these two beloved ingredients in a decadent sipping chocolate.
Seasonal Winter Cocktails from Monin
Monin is constantly creating new, trendy and classic recipes for you to add to your drink lists. For autumn, they offer these aesthetically pleasing and flavorsome cocktails.
Explore
Treasury Wine Estates Introduces Cavaliere d’Oro
Treasury Wine Estates (TWE) announced the introduction of its new Italian wine brand, Cavaliere d’Oro, designed to capture growth opportunities in Italian wine while at the same time making...
This and That
A look at recent stories of interest. Brandon Wise, Vice President of Beverage Operations, Sage Restaurant Group. Mary Melton, Beverage Director, P.F. Chang’s, named one of Wine Industry...
Tony Abou-Ganim and his Fellow Bartenders Ride for Charity
The Helen David Relief Fund (HDRF), a program of the USBG National Charity Foundation, honors the memory of Tony Abou-Ganim’s cousin, a beloved Port Huron, Michigan bar owner and...
Making the Rounds With Helen Benefield Billings
Modern Elegance Shines at The Ritz-Carlton, Naples
Morton’s the Steakhouse Celebrates 40 Years With a Taste of Two...
In honor of its 40th anniversary this past October 27th, Morton’s The Steakhouse hosted A Taste of Two Legends, a once-in-a-lifetime celebration alongside Napa Valley’s most revered...