This year we will celebrate the 15th anniversary of our magazine! It’s hard to believe that time has flashed by so quickly. The magazine was first published as IMI drinks for three years...
Fresh Topics
From the Editor
Our summertime cover story interview is with Paul Fiala. Paul is the Vice President, Food & Beverage Americas, Four Seasons Hotels and Resorts. Paul answers questions about managing one of...
What’s in the Mix for Beverage Trends This Year
Publisher's Letter by Don Billings
From the Editor and Spotlight
Our springtime cover story is with Angela Kuzma. Angela is Vice President of Global Operations, Restaurant and Bars, for Marriott International. IMI Spotlight: The Marriott Team – Jason...
A View From the Summit
Publisher's letter by Don Billings. This fall in the Mix along with iMi Agency produced and presented our fourth B4 Summit, and our base camp was the iconic Broadmoor Hotel in Colorado...
From the Editor and Spotlight
Our cover story for this winter issue is an interview with Brittany DeLoach, Director of Beverage Operations, Hard Rock International. IMI Spotlight: Advertising Manager, Rebecca Wilkie.
Journey of Discovery: The Rise of Craft Spirits in America
Publisher's Letter by Don Billings
From the Editor and Spotlight
by Mike Raven with an IMI Account Spotlight on Evan Traub
Publisher’s Letter – Cannabis Uncorked
by Don Billings
From the Editor and Spotlight
by Mike Raven with IMI Spotlight on Account Manager, Amanda Miles
Publisher’s Letter
COCKTAIL CULTURE – What is it and how do we define it?
Editor’s Letter
IMI Spotlight: J. Gabriel Fore, CFBE, CS, Account Manager
Big News: Tales of the Cocktail is Now Under New Ownership!
Tales of the Cocktail Finds New Leaders, New Calling As Non-Profit
Another Hometown Home Run: Samuel Adams is Named “The Official...
The Partnership Marks a New Era for New England’s Independent Craft Brewer and the Rising Tide of American Craft Beer
18 Winter Cocktails for the New Year
May your New Year’s Eve be well attended and your 2018 be profitable! Cheers!
MundoVino, a Member of The Winebow Group, is Appointed Exclusive...
Domaines Bournet-Lapostolle is a pioneering producer that marries its French heritage with the expressive terroir of Chile to produce luxury wines with a rich sense of place.
Napa’s Famed Atlas Peak Mountain Prospers After the Fires
Napa is well known around the world for its exceptional wines, and the appellation that surpasses all others is Napa’s famed Atlas Peak mountain region - Napa’s hottest wine region, so to...
The 2018 Nightclub & Bar Convention and Trade Show Returns...
Early Bird registration now open for annual nightlife event March 26 – 28, 2018
Brown Booms but this Spirit is the Best Seller in America
Twenty years.
Publisher’s Letter
What happens when you have poorly trained bar and server staff? First, it leads to lost sales, profits and traffic. Let’s look at it from the big picture view.
Editor’s Letter
Here are a few highlights in this fall’s issue
Jack Daniel’s Tennessee Rye to launch in US
Brown-Forman is readying to launch a new rye expression under its Jack Daniel’s whiskey brand across the US in October.
Open Sesame: The Funky Ingredient Finding its way into Your...
That crunchy component to your everything bagel and Asian noodle salad? It has now found its way into your cocktail.
Here’s Why Alcohol Labels Don’t Show Nutritional...
In our recent attempt to rank the best and worst alcoholic beverages according to calorie content, we were struck by how difficult it was to research this topic.
Bacon and Bourbon
Like Bourbon, bacon has yet to reach the zenith of its popularity, and for good reason. Few cuts of any meat are so versatile to be eaten solo or added to any sandwich, soup, casserole...
National Piña Colada Day: A Celebration of Pineapple, Coconut...
National Piña Colada Day is July 10th and it embodies much of what defines the summer in one beautiful beverage.
Brinker International Beverage Announcement
IMI Agency is pleased to announce its selection, by Brinker International, Inc. as a strategic beverage marketing agency for the Chili’s® Grill & Bar and Maggiano’s Little Italy® restaurant...
Make this a Summer of Change for your Cocktail Menu
Summer means long, tall, refreshing, crisp, thirst-quenching, lower alcohol, sessionable beverages worth ordering a second time.
10 Fantastic Beverage Flavor Finds
The Latest Ingredients Bartenders Are Using To Make a Beverage Pop Courtesy of Flavor & The Menu | by Robin Schempp In recent years, top bartenders have become so proficient and...
6 Summer Punches to Bowl over Guests this Memorial Day
by Kelly Magyarics Large format libations with seasonal ingredients keep guests refreshed and let hosts enjoy the fun. It’s the best season at the farmer’s market, as stalls are overflowing...
VIBE Conference Presents 2017 VIBE Vista Award Winners
SAN DIEGO–VIBE Conference, the premiere on-premise beverage conference for beverage executives, recognized the top beverage programs for hotels, cruise lines, casinos and multi-unit chain...
NIGHTCLUB & BAR CONVENTION AND TRADE SHOW ANNOUNCES...
LAS VEGAS – Nightclub & Bar Convention and Trade Show gives attendees the chance to experience exclusive networking and nightlife events with a-list performances at Las Vegas’...
CORE Silent Auction
CORE is honored and excited to once again be the official charity of the VIBE Conference 2017, happening in beautiful San Diego, CA from February 28-March 1, 2017! VIBE has consistently...
Entrepreneur and Best-Selling Author Kris Jones to Deliver...
Las Vegas — Serial entrepreneur, angel investor, and best-selling author, Kris Jones, will keynote, “Six Tips to Grow Your Business, Maximize Profits and Find Your Passion,” during the 2017...
FDA to Align Menu-Labeling Compliance, Enforcement
The Food and Drug Administration said it would publish a final rule extending the compliance date for the federal government’s menu labeling regulation to May 5, 2017. The extension...
Dog Tag Brewing’s Legacy Lager to be Featured in United...
In honor of Veterans Day, United’s Airport Clubs in Washington D.C./Dulles, Denver, San Francisco, Newark and Honolulu will feature Dog Tag Brewing’s Legacy Lager through the month of...
American Drinkers Are Losing Their Sweet Tooth
By Brian Freedman, October 31, 2016 The holiday season has historically been a time for questionable cocktails and overly sweet libations of all kinds. From wine mulled with...
Ten Cocktail Trends
By Warren Bobrow, October 28, 2016 1. Bars within bars Don’t call them speakeasies. The veil of secrecy separating two different bar experiences under one roof is simply a means...
Blowing Smoke Over Road Safety
Politicians target alcohol offenders while ignoring distracted driver carnage By Rick Berman, October 4, 2016 Politicians are masters of the art of looking good independent of doing...
Young Whisky Releases to Become More Frequent
Source: the drinks business, by Steven Green | 19th September, 2016 Whiskies with reduced age statements could be set to hit the market in a big way over the next year, according to a...
What’s the Hottest New Thing in Craft Cocktails? Ice Cubes
After years of crafting ‘artisanal ice’ in shapes of spheres and spears, squares are hip. Source: wsj.com, Rachel Witkowski | Sept. 19, 2016 The world of high-end cocktails is...
Drunk Driving Is A Problem, But Mandatory Breathalyzers...
Richard Berman, August 8, 2016 How do you stop drunk driving? Activists would tell you to stop drunk drivers from turning on their cars. The mandatory installation of ignition...
COVER: Interview Paul J. Fiala
Vice President, Food & Beverage Americas, Four Seasons Hotels and Resorts
This and That
A look at recent stories of interest. Sam Adams Releases New Summer Ale, Kathy Casey Opens New Restaurant, Mark Drake Starts His New Company, Cannabis Popularity Increases, Jean-Charles...
Seasonal Summer Cocktails from Monin
Monin is constantly creating new, trendy and classic recipes for you to add to your drink lists. For autumn, they offer these aesthetically pleasing and flavorsome cocktails.
TAKE 5: Interview with Rick Monkarsh
General Sales Manager, National On-Premise and Strategic Accounts - Campari Group
Q & A with Julia Vaninger
National Sales Director, Heineken USA
Spotlight On: Table 55 at the Hilton Miami Dadeland
Table 55 was named after the original property it sits on, Henry Kendall’s 55 acres of fruit groves. Today his legacy is carried on in the name of the street the property is on, Kendall...
Hospitality Executive Exchange (HEE)
HEE is a unique, one-of-a-kind program that focuses on relationships and conversations through an all-inclusive agenda for multi-unit operators and select supplier partners.
Get Funky with Functional Cocktails
Summer has seemingly snuck up on us – are you ready for beach weather? As we move into the hottest time of year for many parts of the country, consumers are also moving towards consuming...
Operators Learn About the Latest Beverage Trends at the 2019...
VIBE Conference’s Official Charity, Children of Restaurant Employees (CORE) Raised $86,000 for Families in the Food and Beverage Industry Facing Terminal Illnesses or Sudden Losses.
A Man and His Barrel
Making the Rounds
Spirit-Free Beverages
While the retail off-premise market has plunged into sophisticated and flavorful non-alcoholic beverages, restaurants in general still offer what can best be described as children’s drinks...
Private Select Program Lets You Make Your Own Maker’s
The Private Select Experience is more than just choosing your own barrel of Whiskey. It’s a one-of-a-kind Bourbon experience that allows you to follow the process Bill Samuels, Jr. used...
The Adventures of George — From Seed to Glass
by Tony Abou-Ganim