As the desert sun set on May 10th over beautiful Camelback Inn, a JW Marriott Resort and Spa in Scottsdale, Arizona, more than 80 of Marriott International’s beverage partners assembled to kick off 2 days of informative meetings. The culmination of the evening was the announcement of the 2010 Beverage Excellence Awards bestowed upon two partners who answered a call to action. This call, asking for unique, extraordinary, and implementable training, educational, and promotional concepts, was issued in a previous meeting.
Donna Frederick of Beam Global Spirits and Wine answered the call for an effective training and educational platform through the use of incredible, innovative technology. This technology, in the form of a touch screen computer, includes brief video clips of Beam Global brands, bar equipment and techniques, and mixology for the Renaissance Hotels brand. This platform will be compatible with information from Marriott International’s other beverage partners to create a complete training tool for all bar/lounge associates.
Thom McCorkle of Pernod-Ricard USA used innovative thinking to create Renaissance Hotels’ signature Bloody Mary. He took this a step further with the use of a professional mixologist, Francesco Lafranconi, and the creation of ingenious bar activation and consumer kits designed by Partners & Spade. The consumer kit resembles a “Bloody Mary-to-go” and includes space for four 50 ml bottles of Absolut to accompany the already present celery bitters, spices, glassware, and signature stir sticks.
The well-deserved 2010 Marriott International Beverage Excellence Awards were a spark to ignite other partners regarding the development of creative and innovative ideas, which will keep Marriott International a leader in the hospitality industry.