Duckhorn Wine Company

expands its Decoy program

The Decoy by Duckhorn lineup will include, in addition to the original Decoy Napa Valley Red; a Merlot, Cabernet Sauvignon, Zinfandel and Sauvignon Blanc from Napa Valley; a Pinot Noir from Anderson Valley; and a Chardonnay from Sonoma County.

“Expanding Decoy was a natural step for us,” says Duckhorn Wine Company President Alex Ryan, who has been with the company since 1988. “It was also an idea twenty years in the making. We’ve spent decades building our estate program in the Napa and Anderson valleys, because we understand that wine quality always begins with the quality of the fruit. With twelve estate vineyards and long-term access to some of the best grapes, we are now finally able to produce an expanded Decoy lineup at the quality levels people have come to expect from Duckhorn Wine Company. That quality, and the fact that these wines are so attractively priced, makes Decoy a great introduction to our portfolio that will bring new consumers to all of our brands.

“In the premium wine sector, Decoy by Duckhorn has always offered the critical price/ value equation for our guest. They have figured out how to make a wine that is compelling in the three areas that our guests demand. Quality, Price and Image. I give kudo’s to Duckhorn for making incredible wines in this price sector. The wine always delivers no matter what the vintage. They could easily sell them for double.”

Tylor Field, III – Vice President of Wine and Spirits
Morton’s The Steakhouse

Dale Bishop, Director of National Accounts will manage corporate accounts sales for all Duckhorn Wine Company brands, including Duckhorn Vineyards, Paraduxx, Goldeneye, Migration, and the recently expanded Decoy brand.


Decoy wines benefit from the focus and expertise of four dedicated winemakers, each of whom has a unique area of specialization.

  • Bill Nancarrow, Duckhorn Wine Company’s executive winemaker – Napa Valley, oversees the crafting of Decoy’s Bordeaux-varietal wines.
  • Paraduxx Winemaker David Marchesi oversees Decoy Zinfandel,
  • Goldeneye Winemaker Zach Rasmuson works alongside Migration Winemaker Neil Bernardi to produce Decoy Pinot
  • Decoy Chardonnay is produced by Neil Bernardi.