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Jim Beam Devil’s Cut Bourbon

Jim Beam Devil's Cut BourbonABOUT DEVIL’S CUT™
Devil’s Cut™ is a new, premium bourbon whiskey that is created using a proprietary process that extracts the liquid trapped inside the wood of the bourbon barrel. The name Devil’s Cut plays off the notion of “Angel’s Share” in bourbon-making. As Bourbon ages, a portion of liquid is lost from the barrel due to evaporation—that’s the Angel’s Share. After aging, when the bourbon is dumped out of the barrel, a certain amount of whiskey is left trapped within the wood of every barrel—it’s that liquid, and the rich flavors from deep within the barrel wood it contains, that we unleash and put back into our Bourbon to create Devil’s Cut™.

Devil’s Cut should be enjoyed whenever you’re looking for a premium bourbon. Additionally, it’s great for those occasions when you’re looking to unleash your spirit with a great night filled with the makings of bold memories.



AGE/PROOFJim Beam - Devil's Cut
Devil’s Cut™ is made by recapturing the rich bourbon and flavors previously trapped in the barrel wood, and carefully adding them back into extra-aged, six-year Jim Beam® Bourbon to create the finely-balanced, smooth 90 proof Devil’s Cut™ Bourbon.

AROMA
The aroma of Devil’s Cut™ showcases the deep notes of vanilla and wood pulled from the extracted liquid of the barrel.

TASTE
By extracting the liquid trapped within the barrel wood, bold bourbon notes of wood, oak and vanilla are unleashed and give Devil’s Cut™ an intense but smooth flavor that separates itself from other bourbons.

MIXABILITY
Devil’s Cut™ should be enjoyed neat, on the rocks, as a shot or mixed with cola.

RETAIL PRICING
Jim Beam® Devil’s Cut™ Bourbon is available for a suggested retail price of $23.99 for a 750ML bottle beginning May 2011.


For more information about Devil’s Cut, visit www.jimbeamdevilscut.com or www.facebook.com/jimbeam or contact:
Dan Cohen at 847.444.7657 or Dan.Cohen@BeamGlobal.com
Katie Lundstrom at 312.240.2710 or Katie.Lundstrom@Edelman.com