Skinny mixes have become an important part of the mixer business and more and more on-premise outlets are offering reduced calorie cocktails. And for good reason, “When you consider an average 10 oz Margarita contains up to 500 calories, it’s easy to understand why consumers desire the same great taste with much fewer calories” says in the Mix contributor Gary Vega and President of Cutting Edge Marketing. One such product offered to beat the buldge is the DaVinci Gourmet SkinniLicious™ Margarita Mixer recently launched in March. With only 15 calories per mixer serving, restaurant servers simply add tequila to the mixer for a consistent, delicious margarita of roughly 100 calories, similar to a light beer. The SkinniLicious™ Margarita Mixer from Kerry Ingredients & Flavours’ portfolio saves calories for consumers and saves time for servers.”
Another low calorie product available in the Marketplace from Cutting Edge Marketing:
American Beverage Marketers, the makers of Finest Call Premium Cocktail Mixes and Master of Mixes, have been monitoring this growing low calorie trend for years. “We’ve watched the food side of grocery products explode with low-calorie options for quite some time” says Bill Hinkebein, Vice President / Marketing for ABM. “As a company focused exclusively on the cocktail mix category, we realized that a low-calorie cocktail mix offering could expand the category to consumers who typically would shy away from cocktails in general for various health reasons (I.e. calorie content, sugar content, etc.). This anecdotal evidence lead us to believe there was a viable market for low-calorie cocktails.”
Finest Call Lites come in 3 flavors; Margarita, Sweet ‘n Sour, and Bar Syrup. They use the right balance of real, premium fruit juices with a small amount of Splenda for a low-calorie cocktail with robust flavor.
For more information on these products:
A) a grape only grown in France.
B) a wine blended of Chenin Blanc and Sauvignon Blanc.
C) a wine produced from Chenin Blanc in the Loire region.
D) a wine produced by the Vouvray family in France.
The answer is C) Vouvray is made almost exclusively of Chenin Blanc; this wine may be produced in a dry (sec) and sweet (moelleux) style.
Courtesy of the World Wine Challenge from Trinchero Family Estates.
“Actually it only takes me one drink to get drunk. The trouble is I can’t remember if it’s the thirteenth or fourteenth.” – George Burns