INNOVATE

Which Browser Should Your Website Support?

Which Browser for Your Website

Internet browsers have come a long way since the days of choices limited to Netscape or Internet Explorer (IE). Today consumers have a variety of different browsers to choose from when exploring the web, clicking through sites, purchasing, or learning about your product. When it comes to the question of which is the best, it’s sure to stir up heated debate among those who surf the web. Everyone has an opinion or a favorite and most likely the dominant player, IE, won’t be most people’s top choice.

The title of this article uses the word “browser;” however, in reality that word should be plural. Ideally your business website should support viewing and usage by more than one browser. IE is supported by almost all business websites due to its volume. Firefox and Chrome generally tend to be more popular with a younger audience aged around 35 and below. That age range is also the most likely audience to use mobile browsing. Optimizing your website for all types of browsers is costly and requires constant maintenance. The best strategy would be to select one to optimize depending on your audience and allow at least basic viewing/browsing abilities using a few of the others as well.

The competing Internet browsers:

Internet Explorer

  • The most widely used browser in the marketplace
  • Comes pre-installed on all Windows PCs
  • Most business websites tend to be optimized for IE, due to its widespread usage

Mozilla Firefox

  • The second most popular browser in the world
  • Until recently, the only main competitor against IE

Chrome

  • The new kid on the block
  • Gaining traction in the younger generation
  • Created by Google

Safari

  • Apple’s answer to IE
  • Comes pre-installed on MACs, iPhones, iPod Touch and iPad

The game changer:
Mobile browsers such as Opera