I Need A Dollar soul singer and face of the ‘Tonight We Tanqueray’ ad campaign, Aloe Blacc has released his next big hit Tonight Downtown, and for the first time in the US, people are invited to create their own interpretation of his latest track by using the GoMix.com application, found onfacebook.com/tanqueray. Blacc drew inspiration from Tanqueray’s style when writing and producing Tonight Downtown, a song that captures the feeling of anticipation for the night ahead.
Tonight Downtown will also be available for download through Tanqueray’s recently launched interactive experience thatinvites viewers to discover what it means to ‘Tanqueray.’ Upon entering a virtual bar, you can navigate through individual storylines. Each path chosen will lead to another experience and also unlock behind-the-scenes content of Blacc and the Tonight Downtown music video.
Click here for more information on how Tanqueray is bringing ‘Tonight We Tanqueray’ to life online and to access photos.