There are not many people who haven’t looked up their astrological sign online, in newspapers or magazines at one time or another. Even if you don’t truly believe in the horoscopes, it is still fun to read what an astrologer sees in your future or what personal qualities are associated with your particular sign. IHG has truly taken this to another level by highlighting each sign, with its tendencies, likes and dislikes, and pairing it with a tasteful cocktail!
Francesco Lafranconi, Director of Mixology for Southern Wine and Spirits, created all 12 of these unique cocktails, taking into consideration each astrological sign’s interest in flavor profiles.
Jean-Pierre Etcheberrigaray, Vice President Food & Beverage – The Americas, and René van Camp, Corporate Food & Beverage Director, The Americas from IHG, and Pamela Tweedell, iMi Account Manager, created this promotion for use in all managed U.S. InterContinental and Crowne Plaza hotels. Extraordinary photography from Jeff Green Photography in Las Vegas and graphic design by ThincFactory make this promotion one to remember!