3-D – Real staying Power or Passing Fad

3d for marketingWhatever happened to the dream of 3D with hologram-like projections (think Star Wars, not blue screen CNN “magic”)? Today a lot of people cringe at the word “3D,” perhaps due to one too many horrible action/horror/dance movies that seem to rely on 3D to drive most, if not all, of the sales. However, there’s no denying that there are more and more of these entertainment products being created. But imagine the potential of using 3D for marketing. With the right technology and proper implementation, a new way to market products can be created.

Because marketing tactics using 3D are not yet widespread, the technology can grab consumers’ interest simply due to its nouveau status. The technology’s advancement has made wearing bulky glasses obsolete for some 3D products, furthering the easy integration of 3D into everyday life. Create a magazine ad of food so delectable you can almost smell it, or a video ad of a classic martini where the olive on the stick seem close enough to touch. The video ad, in turn, can be crafted for several different formats such as movies, TV, phone, and Internet.

The downside of 3D technology (let’s hope Hollywood produces better 3D films in the future) is that research studies show 3D movies on TV are detrimental to human eyes. However, the scientists who did the study think 3D is likely here to stay. Didn’t they used to say the same thing about computer monitors? It’s still a good idea to take the usual precaution of not staring at the screen for too long, especially for 3D computer monitors.

Here are some examples of 3D technology in the current marketplace:

  • 3D images, including magazine covers (example: Kim Kardashian as a 3D cover)
  • 3D TV (example: Samsung UN46D7000)
  • 3D games (3D games can be found for both PS3 and Xbox 360)
  • 3D phones (example: HTC EVO 3D)
  • 3D movies (example: Avatar and too many bad ones to name)
  • 3D camera with video recording features (example: Fujifilm FinePix Real 3D W3)
  • 3D computer monitors (example: Samsung 2233RZ)