While at an Atlanta Braves game this year I had the opportunity to taste a “Tomarita” cocktail made with Camarena 100% Agave Tequila at the Camarena Cantina inside the stadium. (The tomahawk is a trademark of the Braves, thus the name). The cocktail was wonderful, so I asked to taste the reposado straight. The spirit was smooth and refined, delicious, but I was unfamiliar with this tequila— so I made the usual inquiries. I traced down the PR company, Calhoun & Company, and was introduced to Kylie Barnett, who knew everything and more about Camarena Tequila. Turns out it’s not a new tequila at all, but the US distribution is. The price is right also, it would be a great addition as a premium pour to any upscale establishment. Talk to your distributor and get to know Camarena, you’ll be glad you did. We have included the press release and a few recipes for your review.
Mike Raven
Editor, in the Mix Magazine