Islay, Scotland (March 7, 2013) – Bowmore®, the first Islay Single Malt whisky, introduces The Bowmore Water Program, a global whisky and water education program featuring hand-crafted water dispensing units and staff trainings to key on-premise accounts around the world. The program has been designed as an educational tool for the trade – and ultimately consumers – that explains what the addition of water does to your Bowmore Single Malt Scotch Whisky. And that this practice is not an aberration as some might think, but can bring about another level of sensory (smell, sight) and gustatory (taste) experiences when enjoying Islay’s most balanced single malt. The Bowmore Water Program will roll out Spring 2013 in North America, Europe and Asia.
The centerpieces of the Bowmore Water Program are the exquisitely hand-crafted water dispensing units, which exude the essence of the Bowmore Distillery and are certain to be the showpiece of any bar. In each country, Bowmore will work with their distributors to identify eligible on-premise accounts that are supporters of Bowmore. Once an account has been confirmed, it will receive a Bowmore water dispenser; staff training and tasting; and Bowmore’s Water & Whisky Guide that describes in laymen’s terms the chemical reaction and science behind adding water to whisky.
THE WATER DISPENSERS
THE WATER SAFE. Hand-crafted and individually numbered, this copper water dispenser is inspired by the great spirit safe that resides within the Still Room of Bowmore Distillery. The Water Safe will ideally sit in a place of prominence behind the bar and will create the ultimate in water dispensing theater.
THE TILTER. Hand-made and individually numbered, The Tilter is a more fun and quirky dispenser that tilts on an axis and allows a fine flow of water to be dispensed from one side or small droplets from the other.
THE SCIENCE BEHIND WATER & WHISKY
Bowmore is widely acknowledged to be among the most perfectly balanced single malts in the world, striking just the right chord between smoky and sweet. The sometimes polarizing question is: why add water? Rachel Barrie, Master Blender at Morrison Bowmore Distillers worked together with the Bowmore brand team to develop the Bowmore Water Program, not to tell people how they should drink their whisky but to give whisky-lovers an option to explore and let them make up their own minds.
“Bowmore is an amazingly complex and harmonious whisky with an enigmatic flavour spectrum,” says Barrie. “The spirit takes the drinker on a sensory adventure through sweetness and ocean spices with multiple layers of fruit and smoke. It is delicious on its own of course but if the drinker chooses to add water, different flavours emerge and take you on a new taste adventure.”
Rachel Barrie, whose scientific background includes a 1st class Honours degree in Chemistry and a stint as a Research Scientist at the Scotch Whisky Research Institute, explains that when water is added to whisky, certain physicochemical changes occur in the glass some of which you can see, smell and taste:
- SEE. Viscimetric whorls develop. These are the eddies and threads created when fluids of different viscosities mix.
- SMELL. As the alcohol and water combine, energy is released and the temperature of the liquid is initially increased by about 2º C (an exothermic reaction), allowing the liquid to ‘open up’ and release more of the volatile aromas. By reducing the higher alcohol strength, it enables our sense of smell to work better and the aroma paradoxically seems to increase in intensity when first adding water.
- TASTE. The addition of water and the dropping of the alcohol strength creates a ‘cooling’ effect on the tongue and makes us more receptive to salty and fruity tastes, rather than sweet and spicy. Therefore, we discover different facets of Bowmore’s taste profile than a dram taken neat.
By example, Barrie has developed tasting notes (below) for Bowmore 12 Years Old, served neat and with 1 part water added to 2 parts whisky. Bowmore 12 Years Old is a complex and rewarding dram that combines Scottish barley, crystal clear water from the Laggan River, rich Islay peat (which both flavors the water and fires the distillery’s kilns) and a 12-year maturation in Bowmore’s legendary No. 1 Vaults.
|Bowmore 12YO Neat||Bowmore 12 YO With Water|
|NOSE||Honey, toffee, lemon||Fresh citrus and sea-salt, vanilla, almond and orange|
|TONGUE||A balance of honey, lemon, Islay peat||Peach, pineapple, lemon cream, brine, anise and hints of mint|
Accounts interested in learning more about The Bowmore Water Program can visit www.bowmore.com and click on “Bowmore & Water” or contact their local Bowmore sales representative.
THE BOWMORE DISTILLERY
Founded in 1779, Bowmore is the oldest Distillery on Islay. Islay malts are famous for their characteristic smokiness and Bowmore is no exception. Bowmore carefully smokes its malt and uses skills handed down from generation to generation to craft a perfectly balanced single malt. Bowmore’s adherence to traditional production methods helps to shape the character of its single malts – they are one of only a few distilleries anywhere which still produces its own floor malted barley, hand-turned by traditional wooden malt shovels. It draws water from the Laggan River, with its rich peaty overtones, and it’s the same Islay peat that fires the malt drying kiln. Bowmore Distillery’s close proximity to the sea is also vital in determining the final character of the spirit. The famous Bowmore No. 1 Vaults is where most of the whiskies spend their time resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the Vault’s sea-facing wall. They mature in oak casks, previously used for bourbon, sherry or claret, gradually developing rich and mellow flavors. It’s this combination of peat, barley, sea breeze, water, wood, people and tradition that together create the perfectly balanced warm and smoky character of Bowmore single malt whiskies.
The award-winning Bowmore portfolio includes Bowmore Legend, 12 Year Old, 15 Year Old Darkest, 18 Year Old and 25 Year Old in addition to special limited-edition bottlings such as Bowmore Black, White, Gold and Bowmore 40 Year Old. Bowmore is available nationwide in the U.S. and in more than 45 countries worldwide. The Bowmore portfolio is imported to the U.S. by Campari America. For more information: www.bowmore.com,www.facebook.com/bowmore, @Bowmore1779
ABOUT CAMPARI AMERICA
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky. Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.