Flavored Vodka producers continue to come up with new and exciting entries into this lucrative and rousing category. While you may think it’s too much sometimes, it keeps the drink menus fresh and the customers intrigued with new flavor choices. New fruits, confectionaries, whips, sorbets, and even a wine grape, Moscato, have hit the new and improved flavor spectrum. Classic dessert favorites including S’mores, Candy Bar Float and Blue Bombsicle are big favorites as well. Some classic flavors that endeared schnapps for years, such as peach, are making a comeback. The cocktails the mixologists have created are as fun as the flavors themselves. Midnight Martinez, Birthday Cake Martini, Minty Melon Vojito, Peach Sunrise and Raspberry Refresher are just a few of the new wave of flavorful cocktails offered. Hopefully this article will help you decide which ones will work for your drink list.
Consider this quote from the Distilled Spirits Council of the United States when deciding if a flavored Vodka promotion is in the future for you:
“Vodka has become the backbone of the spirits industry, accounting for 32% of all volumes. In 2011, 62.7 million 9-liter cases of Vodka were sold in the United States, generating $5.2 billion in revenue for distillers. Reflecting Americans’ desire to drink better, Super-Premium brands lead category growth – increasing by nearly 13% in volume.”
“An important growth driver has been the continued popularity of flavored Vodkas. Today, the public can enjoy Vodkas that have been infused with natural spices, refreshing citrus flavors, raspberry, vanilla and others. Flavored Vodkas grew by some 20% in 2011 and now account for around 20% of all Vodkas sold.”