Press Releases

Seagram’s Gin Slam Dunks All Star Weekend

seagram's gin - love & hip hop and real housewives of atlanta

New York, NY (March 10, 2014) – All-Star Weekend is renowned for bringing out the finest in sports and entertainment, especially when it comes to brands and celebrities, but this year, Seagram’s Gin set the tone for what one might call “A classy layup” with their Mixology Suite inside The Ritz Carlton hotel.

The Mixology Suite, which held many events over the course of the weekend, kicked off the annual All-Star holiday inside The Ritz Carlton’s rooftop penthouse, which overlooked the entire city of New Orleans.

Events commenced on Thursday, February 13th with a media day reception, sponsored by Hairfinity, hosted by Rasheeda Frost (Love & Hip Hop Atlanta) and Toya Wright (Toya, A Family Affair), with cocktails provided by Seagram’s Gin. Thursday night’s red-carpet event, Twisted TurnUP, was hosted by the Ladies of the 2014 Seagram’s Gin Calendar, with music by DJ Kayotik.

Valentine’s Day was celebrated during the Seagram’s Gin All-Star Brunch, hosted by Rocsi Diaz (Entertainment Tonight, Daily Correspondent) and Kandi Burruss (Real Housewives of Atlanta), sponsored by Hairfinity. Friday night was an intimate private event hosted by international recording artist Flo Rida, and the Ladies of the 2014 Seagram’s Gin Calendar.

Flo Rida, who has been an advocate of the brand, just recently featured the new Seagram’s Gin bottle in his latest music video “How I Feel.” The new bottle also made its debut during All-Star weekend, on display inside the Mixology Suite.

seagram's gin - flo rida

Many celebrities and athletes visited the Mixology Suite to get their hands on the Seagram’s Gin Extra Dry and Twisted flavors. Attendees were able to sip on Seagram’s Gin specialty cocktails Bramble, Dante and Southside, made with Seagram’s Extra Dry, Pineapple and Lime and Gins, respectively, all perfectly complimented by NOLA style cuisine and local brass and jazz style bands.

“I was blown away by Seagram’s Gin event sponsored by Hairfinity as the opener for the 2013 All-Star Weekend,” says, renowned photographer Freddy O. “The private event was hosted by my girls Toya Wright and Rasheeda Frost. The event was over the top. The private event was filled with so many basketball players including legendary Magic Johnson.”

Being the only flavored gin available, attendees walked away with a new appreciation of the brand, in addition to discovering the classier side of All-Star Weekend.

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Play it Smart. Drink Responsibly.

©2013 Joseph E. Seagram & Sons, Purchase, NY


About Pernod Ricard USA® 

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: