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Brinker International Beverage Announcement


June 23, 2017


IMI Agency is pleased to announce its selection, by Brinker International, Inc. as a strategic beverage marketing agency for the Chili’s® Grill & Bar and Maggiano’s Little Italy® restaurant chains.

Effective immediately, IMI will be working with the Chili’s and Maggiano’s beverage teams and their beverage supplier and distributor partners to enhance beverage sales and guest beverage experiences.

About IMI:
IMI Agency is a leading US-based Beverage Marketing Agency exclusively serving chain operators in the hospitality channel. Founded in 1991 as Incentive Marketing, Inc., IMI has been Building Better Beverage Business™ for industry leading chain hospitality operators within the Fine and Casual Dining, Lodging, Casino and Concessionaire channels. IMI is known in the hospitality industry for its innovation in beverage merchandising, training, education and recognition/rewards programs and platforms. IMI marries creativity with technology to achieve beverage success for its clients.

About Brinker International, Inc.:
Brinker International, Inc. is one of the world’s leading casual dining restaurant companies. Founded in 1975 and based in Dallas, Texas, Brinker owns and operates more than 1,660 restaurants under the names Chili’s® Grill & Bar and Maggiano’s Little Italy®.

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