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Editor’s Letter

mike raven

Our fall issue is a special one — it marks IMI Agency’s 30th anniversary and in the Mix magazine’s 15th anniversary. We have interviews with Don Billings, Founding Partner of IMI, and IMI’s President, Larry McGinn, with some fascinating dialog about this unique company and its history.

in the Mix — Past, Present and Future” is a look at the history and people who make this magazine we call in the Mix. It also chronicles all the covers we have created through the years.

There are multiple articles about IMI and its 30th anniversary, all of them inside waiting for your reading enjoyment. They include a piece by Adam Billings, founder of the revolutionary business resource, PayBev, called “Turn Your Bar Manager into a Beverage Director”; 30th anniversary testimonials from IMI’s customers and supplier partners; a look at the past B4 Summits; and, a photo collage from years past and of the current IMI team.

I want to thank all of our advertising partners over the past 15 years for their support of IMI’s national account magazine.

Enjoy the fall season!

Mike Raven

Managing Editor, in the Mix Media

 

Our cover illustration was done by Ken Faulkenberry of Faulkenberry Certain Advertising, Inc. Its inspiration was derived from IMI’s website.

A big “Thank You” to IMI’s Creative Services Department, especially Tonya Rains, CSD Manager and Ashly Collins, Senior Graphic Designer for supplying many of this issue’s spreads.

About the author

Mike Raven

Mike Raven is the Managing Editor of in the Mix magazine. He has over 20 years of experience in distributor management in Florida with Southern Wine and Spirits, Premier Beverage Company and was the CEO of Lion Wines and Spirits.