About ITM

in the Mix is a national publication focusing on the on-premise national account segment of the market. itM is sent directly to the key decision makers to get the most out of your advertising dollars. Our distribution is over 10,000, including; Corporate Buyers, Hotel GM’s, Restaurant Managers, Executive Chefs, Food and Beverage Managers, Catering Managers and more. Our clients include major restaurant and hotel chains, sporting venues, convention centers, concession companies, management companies and independents throughout the United States.

Our mission at in the Mix is to provide editorial content on the alcoholic beverage business, including beer, wine and spirits. We endeavor to do this through commentary by expert columnists, feature focus articles, product information and tastings, new product introduction, and by covering topics such as mixology, training and education, and food and beverage pairings.

This website features some of the current and past in the Mix magazine articles, blogs, celebrity mixologist recipes and content concerning the on-premise business. We are averaging 14,000 unique visitors and 26,000 total visitors a month and our facebook page entertains with over 40,000 page views a month. We always welcome user comments and feedback on our articles.